How can organizations ensure that their recognition and rewards programs are aligned with their overall company values and culture in order to effectively motivate employees to deliver exceptional customer experiences?

Organizations can ensure alignment by first clearly defining their company values and culture. They should then design recognition and rewards programs that directly reflect these values and reinforce the desired culture. Regularly communicate the connection between employee performance, recognition, and the organization's values to reinforce the importance of delivering exceptional customer experiences. Finally, gather feedback from employees to ensure that the recognition and rewards programs are resonating with them and effectively motivating them to deliver exceptional customer experiences.