In what ways can companies ensure that their non-monetary incentive programs are aligned with the values and goals of their employees, and how can they measure the impact of these incentives on overall company culture and employee morale?

Companies can ensure that their non-monetary incentive programs are aligned with their employees' values and goals by involving employees in the decision-making process, conducting surveys and feedback sessions to understand employee preferences, and customizing incentives based on individual needs. To measure the impact of these incentives on company culture and morale, companies can track key metrics such as employee engagement, retention rates, and employee feedback. Regularly reviewing the effectiveness of the incentive programs and making adjustments based on feedback will help ensure that they continue to align with employee values and goals.