How can companies ensure that their non-monetary incentives are aligned with the values and goals of their employees in order to maximize the impact on motivation and loyalty in the long-term?

Companies can ensure that their non-monetary incentives are aligned with the values and goals of their employees by conducting regular surveys or feedback sessions to understand what motivates their employees. They can also involve employees in the decision-making process when designing incentive programs to ensure they are meaningful and relevant. Additionally, companies can create a culture that values and recognizes individual contributions, providing opportunities for growth and development that align with employees' personal goals. By focusing on creating a positive work environment and fostering a sense of purpose, companies can maximize the impact of non-monetary incentives on motivation and loyalty in the long-term.