How can employers ensure that non-monetary incentives are aligned with the values and goals of their employees in order to maximize their impact on employee retention and loyalty?

Employers can ensure that non-monetary incentives are aligned with the values and goals of their employees by conducting surveys or interviews to understand what motivates their employees. They can also involve employees in the decision-making process when selecting incentives to ensure they are meaningful and relevant. Additionally, employers can provide a variety of non-monetary incentives that cater to different preferences and interests of their employees. Regularly evaluating the effectiveness of these incentives and seeking feedback from employees can help ensure they are aligned with their values and goals, ultimately maximizing their impact on retention and loyalty.