How can companies ensure that their non-monetary incentives align with the evolving needs and preferences of their employees in order to maintain high levels of motivation and productivity?

Companies can ensure that their non-monetary incentives align with the evolving needs and preferences of their employees by regularly soliciting feedback through surveys or focus groups. This feedback can help identify what motivates employees and what incentives they value most. Companies should also be flexible in their incentive offerings, allowing for customization based on individual preferences. Additionally, staying current with industry trends and best practices can help companies stay ahead of the curve in offering incentives that resonate with their employees.