How can businesses ensure that non-monetary incentives are aligned with the specific preferences and values of their target customers in order to maximize the impact on positive CX behaviors?

Businesses can ensure that non-monetary incentives are aligned with the preferences and values of their target customers by conducting thorough market research to understand their customers' needs and desires. They can also gather feedback from customers through surveys or focus groups to determine what types of incentives would be most appealing. Additionally, businesses can personalize incentives based on customer data and behavior to make them more relevant and impactful. By continuously monitoring and analyzing customer feedback and behavior, businesses can adjust their non-monetary incentives to ensure they are effectively driving positive customer experience behaviors.