How can businesses ensure that their non-monetary incentives are aligned with the preferences and motivations of their customers in order to effectively drive positive CX behaviors?

Businesses can ensure that their non-monetary incentives are aligned with customer preferences and motivations by conducting thorough market research to understand what drives their customers. They can also gather feedback from customers through surveys and focus groups to identify what incentives would be most appealing. Additionally, businesses can personalize incentives based on customer data and behavior to make them more relevant and impactful. By continuously monitoring and adjusting their incentives based on customer feedback and behavior, businesses can effectively drive positive customer experience behaviors.