How can companies ensure that their non-monetary incentives align with their overall company values and goals while still effectively motivating and retaining employees in the long term?

Companies can ensure that their non-monetary incentives align with their values and goals by clearly communicating these values and goals to employees. They should tailor incentives to reflect these values, such as offering opportunities for professional development or recognition programs that align with company values. It is important to regularly evaluate the effectiveness of these incentives in motivating and retaining employees, and make adjustments as needed to ensure they continue to align with company values and goals. Additionally, soliciting feedback from employees on what incentives are most meaningful to them can help ensure that the incentives are effective in the long term.