How can companies ensure that their non-monetary incentive programs are aligned with their overall company culture and values, and how can they effectively communicate the purpose and benefits of these programs to employees at all levels of the organization?

Companies can ensure that their non-monetary incentive programs are aligned with their overall company culture and values by first defining and understanding their culture and values. They should then tailor the incentive programs to reflect these principles, such as offering rewards that align with the company's mission or promoting behaviors that support its values. To effectively communicate the purpose and benefits of these programs to employees at all levels of the organization, companies can use multiple channels such as team meetings, email newsletters, and intranet platforms. It is also important to provide clear and transparent information about how employees can participate in the programs and what they can expect to gain from them. Regularly soliciting feedback from employees can help companies fine-tune their incentive programs to better align with their culture and values.