How can companies ensure that their non-monetary incentives are aligned with their overall company culture and values, and what role does effective communication play in successfully implementing and maintaining these incentives?

Companies can ensure that their non-monetary incentives are aligned with their overall company culture and values by first understanding what those values are and then designing incentives that reinforce them. Effective communication is crucial in implementing and maintaining these incentives, as it helps employees understand the purpose and benefits of the incentives, creating buy-in and motivation. Regular communication also allows for feedback and adjustments to be made to ensure the incentives continue to align with the company's culture and values over time.