How can leaders ensure that their role modeling behavior is consistently aligned with the values and goals of their organization in fostering a customer-oriented culture?

Leaders can ensure that their role modeling behavior is consistently aligned with the values and goals of their organization by clearly communicating and reinforcing the values and goals to all employees. They should lead by example and demonstrate the desired behaviors themselves. Regularly seeking feedback from employees and customers can help leaders understand how their behavior is perceived and make necessary adjustments. Finally, leaders should hold themselves and others accountable for upholding the organization's values and goals in all interactions with customers.