How can companies ensure that their internal CX videos are aligned with their corporate values and goals in order to effectively communicate their messaging and drive employee engagement and motivation?

Companies can ensure that their internal CX videos are aligned with their corporate values and goals by clearly defining their values and objectives before creating the videos. They should ensure that the messaging in the videos reflects these values and goals, and that they are consistent with the overall company culture. Additionally, companies should involve employees in the video creation process to ensure that the content resonates with them and motivates them to engage with the messaging. Regularly reviewing and updating the videos to ensure they remain relevant and impactful in communicating the company's messaging is also crucial.