How can companies ensure that internal CX stories in video format are aligned with their overall company culture and values, and how can they measure the impact of this alignment on employee engagement and retention?

Companies can ensure that internal CX stories in video format are aligned with their company culture and values by clearly defining their culture and values and incorporating them into the storytelling process. They can involve employees in creating and sharing these stories to ensure authenticity and alignment. To measure the impact of this alignment on employee engagement and retention, companies can use surveys, feedback mechanisms, and metrics such as employee satisfaction scores, retention rates, and productivity levels to track changes over time. Additionally, conducting focus groups and interviews with employees can provide qualitative insights into how internal CX stories are resonating with them and impacting their engagement and retention.