How can companies ensure that their internal CX stories are not only effective in improving employee engagement and reinforcing company culture, but also align with the overall business goals and objectives?

Companies can ensure that their internal CX stories are effective by aligning them with the company's core values and mission. They can also involve employees in creating and sharing these stories to increase engagement and buy-in. Additionally, tying these stories to specific business goals and objectives helps employees see the direct impact of their work on the success of the company. Regularly measuring and evaluating the impact of these stories on employee engagement, culture, and business outcomes can also help ensure their effectiveness.