How can companies ensure that their internal CX communication strategies are aligned with their external branding and marketing efforts in order to create a seamless and consistent customer experience across all touchpoints?

Companies can ensure alignment between internal CX communication strategies and external branding by establishing clear brand guidelines and values that are communicated consistently across all departments. They should also provide training and resources to employees to ensure they understand and embody the brand's messaging. Regular collaboration between marketing, customer service, and other departments can help ensure a unified approach to customer experience. Utilizing technology and data analytics to track customer interactions and feedback can also help companies identify areas where internal communication can be improved to better align with external branding efforts.