How can companies ensure that their internal CX communication efforts are aligned with their overall business goals and values in order to create a consistent and impactful customer experience?

Companies can ensure that their internal CX communication efforts are aligned with their overall business goals and values by clearly defining their brand identity and customer experience strategy. This involves establishing consistent messaging, values, and goals across all departments and levels of the organization. Regular communication and training sessions can help employees understand and embody the company's values and goals, ensuring that they are reflected in every customer interaction. Additionally, gathering feedback from employees and customers can help identify areas for improvement and ensure that the customer experience remains consistent and impactful.