How can companies ensure that their transparent internal CX communication is effectively aligning with their external messaging to create a cohesive and impactful customer experience?

Companies can ensure that their transparent internal CX communication aligns with their external messaging by establishing clear and consistent brand values and messaging across all levels of the organization. This involves fostering open communication channels between different departments to ensure everyone is on the same page. Additionally, companies should regularly gather feedback from both employees and customers to ensure that their internal and external messaging is resonating with their target audience. Finally, investing in training programs and resources to educate employees on the company's brand values and customer experience goals can help ensure alignment between internal and external messaging.