How can companies ensure that their innovative employee engagement strategies align with their overall business goals and objectives, and what steps can be taken to measure and track the impact of these strategies on key business outcomes?

Companies can ensure that their innovative employee engagement strategies align with their overall business goals and objectives by first clearly defining these goals and objectives. They should then involve employees in the development of engagement strategies to ensure buy-in and alignment. To measure and track the impact of these strategies on key business outcomes, companies can use metrics such as employee satisfaction surveys, productivity levels, retention rates, and financial performance indicators. Regularly reviewing and analyzing these metrics will help companies assess the effectiveness of their engagement strategies and make adjustments as needed to achieve their business goals.