How can companies ensure that their innovation strategies are aligned with their customers' evolving needs and preferences in an ever-changing business landscape?

Companies can ensure that their innovation strategies are aligned with customers' evolving needs and preferences by regularly collecting and analyzing customer feedback through surveys, focus groups, and social media interactions. They can also conduct market research to stay abreast of industry trends and changes in consumer behavior. Collaborating with customers through co-creation initiatives can help companies gain insights into what customers value and desire in products or services. Additionally, fostering a culture of innovation within the organization and encouraging cross-functional collaboration can help generate new ideas that meet customers' changing needs.