How can companies ensure that the incentives and rewards they offer to employees for delivering exceptional customer experiences are aligned with the overall goals and values of the organization?

Companies can ensure that the incentives and rewards they offer to employees for delivering exceptional customer experiences are aligned with the overall goals and values of the organization by clearly defining those goals and values. They can then develop specific metrics and KPIs that measure employees' performance in delivering exceptional customer experiences. Incentives and rewards should be tied directly to these metrics and KPIs to ensure alignment with the organization's goals. Regular communication and feedback with employees can also help ensure that incentives and rewards are motivating and reinforcing the desired behaviors.