How can companies ensure that their non-monetary incentives are aligned with their overall company culture and values, and how important is this alignment in driving employee motivation and retention?

Companies can ensure that their non-monetary incentives are aligned with their overall company culture and values by first defining their culture and values clearly. They should then tailor their incentives to reflect these values, such as offering opportunities for personal development or recognition programs that align with the company's core beliefs. This alignment is crucial in driving employee motivation and retention as it reinforces the company's values and creates a sense of belonging and purpose among employees, ultimately leading to higher employee engagement and loyalty.