How can companies ensure that their incentive programs not only attract and retain top talent, but also align with their overall company values and culture?

Companies can ensure that their incentive programs align with their values and culture by clearly defining their values and culture and incorporating them into the design of the programs. They can also involve employees in the development of the programs to ensure they resonate with the workforce. Additionally, companies should regularly evaluate and adjust their incentive programs to ensure they remain aligned with their values and culture. Finally, companies can communicate the connection between the incentive programs and the company values and culture to employees to reinforce the alignment.