How can companies ensure that their employee recognition and reward programs are effectively aligned with their overall business goals and objectives when utilizing technology?

Companies can ensure that their employee recognition and reward programs are effectively aligned with their overall business goals and objectives by first clearly defining their business goals and objectives. They should then identify specific behaviors and achievements that contribute to these goals and objectives. Utilizing technology, companies can track and measure employee performance against these criteria, ensuring that recognition and rewards are tied directly to desired outcomes. Regularly reviewing and adjusting the program based on data and feedback will help maintain alignment with business goals and drive employee engagement and motivation.