How can companies ensure that their employee engagement strategies are effectively aligned with the company's overall customer experience goals and values, ultimately leading to improved business performance?

Companies can ensure that their employee engagement strategies are aligned with the company's customer experience goals and values by clearly communicating these goals to employees and ensuring they understand how their roles contribute to the overall customer experience. It is important to involve employees in the development of customer experience strategies and provide training and resources to support their efforts. Regular feedback and recognition of employees who exemplify the company's values and contribute to a positive customer experience can also help drive alignment and improve business performance.