How can companies effectively align their employee engagement strategies with their customer experience goals to create a seamless and positive interaction for customers?

Companies can align their employee engagement strategies with their customer experience goals by ensuring that employees are trained to understand the company's brand values and customer service standards. This can be achieved through ongoing training and development programs. Companies can also incentivize and reward employees for delivering exceptional customer service, which will motivate them to go above and beyond in their interactions with customers. Additionally, companies can gather feedback from both employees and customers to identify areas for improvement and make necessary adjustments to create a seamless and positive interaction for customers.