How can companies ensure that their employee engagement strategies align with their overall business goals and objectives?

Companies can ensure that their employee engagement strategies align with their overall business goals and objectives by first clearly defining their goals and objectives. They should then involve employees in the goal-setting process to ensure alignment with their values and motivations. Regular communication, feedback, and recognition of employees' contributions are essential to keep them engaged and motivated towards achieving the company's goals. Lastly, companies should regularly evaluate and adjust their employee engagement strategies to ensure they are effectively supporting the achievement of business goals.