How can companies ensure that their initiatives to promote employee engagement in CX-related roles are aligned with the overall business goals and objectives of the organization?

Companies can ensure that their initiatives to promote employee engagement in CX-related roles are aligned with the overall business goals and objectives by clearly communicating the connection between employee engagement and business success. They should involve employees in the goal-setting process and provide regular feedback on progress towards those goals. Additionally, companies can align incentives and rewards with both individual and organizational performance metrics to ensure that employee efforts are directly contributing to the achievement of business objectives. Regularly reviewing and adjusting initiatives based on feedback and results will help ensure ongoing alignment with business goals.