How can companies effectively align their Employee Experience and Customer Experience strategies to create a seamless and cohesive approach to enhancing overall business performance and market competitiveness?

Companies can align their Employee Experience and Customer Experience strategies by focusing on common goals and values that prioritize both employee satisfaction and customer satisfaction. This can be achieved by involving employees in the customer experience process and providing them with the necessary tools and training to deliver exceptional service. By creating a culture that values both employee and customer feedback, companies can continuously improve their strategies to meet the evolving needs of both groups, ultimately leading to improved business performance and market competitiveness.