How can companies ensure that their employee advocacy programs are aligned with their overall customer experience strategy, and what steps can be taken to address any potential discrepancies between the two initiatives?

Companies can ensure that their employee advocacy programs are aligned with their overall customer experience strategy by clearly communicating the company's values and goals to employees. They can also provide training and resources to help employees understand how their advocacy efforts impact the customer experience. To address potential discrepancies between the two initiatives, companies can regularly review and analyze feedback from both customers and employees to identify any areas of improvement. Additionally, they can establish clear guidelines and expectations for employee advocacy to ensure that it complements the customer experience strategy.