How can companies ensure that their use of innovative digital tools in a remote work setting is aligned with their overall customer experience strategy and goals?

Companies can ensure that their use of innovative digital tools in a remote work setting is aligned with their overall customer experience strategy and goals by first understanding their customers' needs and preferences. They should then select tools that enhance communication, collaboration, and efficiency while also improving the customer experience. Regularly collecting feedback from both employees and customers can help identify areas for improvement and ensure that the digital tools are meeting expectations. Finally, companies should continually evaluate the impact of these tools on customer satisfaction and make adjustments as needed to stay aligned with their customer experience strategy and goals.