How can companies ensure that their digital tools are aligning with their overall business goals and objectives, and what are some best practices for establishing a cohesive strategy for utilizing these tools to drive success across all departments?

Companies can ensure that their digital tools align with their business goals by first clearly defining those goals and objectives. They should then evaluate their current digital tools to see if they support these goals or if new tools are needed. Best practices for establishing a cohesive strategy include involving all departments in the decision-making process, regularly reviewing and updating tools to ensure they remain aligned with goals, and providing proper training and support for employees to effectively utilize these tools. By consistently monitoring and adjusting their digital strategy, companies can drive success across all departments and achieve their overall business objectives.