How can companies ensure that their CX initiatives align with their overall business goals and objectives to maximize the impact on their customer experience strategies?

Companies can ensure that their CX initiatives align with their overall business goals and objectives by first clearly defining their business goals and objectives. They should then identify key customer touchpoints and pain points that need improvement to align with these goals. Companies should also regularly measure and analyze customer feedback and data to track the impact of their CX initiatives on achieving their business goals. Lastly, companies should involve all departments in the organization in the CX strategy to ensure alignment and maximize the impact on customer experience.