How can businesses ensure that their CX-related initiatives are aligned with their overall business goals and objectives in order to maximize the impact on customer satisfaction and retention?

Businesses can ensure alignment between CX-related initiatives and overall business goals by clearly defining their objectives and key performance indicators for customer satisfaction and retention. They should regularly communicate these goals to all employees and departments involved in customer experience efforts. Additionally, businesses can conduct regular assessments and analysis to measure the impact of CX initiatives on achieving their business objectives and make necessary adjustments to ensure alignment. Collaboration between different departments, such as marketing, sales, and customer service, is also crucial to ensure a cohesive approach towards enhancing customer satisfaction and retention.