How can businesses ensure that their technology-driven CX initiatives are effectively aligning with their overall branding strategy and values?

Businesses can ensure that their technology-driven CX initiatives align with their branding strategy and values by first clearly defining their brand identity and values. They should then integrate these elements into their CX initiatives to ensure consistency across all customer touchpoints. Regularly monitoring and analyzing customer feedback and data can help businesses understand how well their initiatives are resonating with customers and make necessary adjustments. Additionally, involving key stakeholders from different departments in the planning and implementation process can help ensure alignment with the overall branding strategy and values.