How can companies ensure that their CX incentive and reward programs are aligned with their overall business goals and objectives to drive long-term success?

Companies can ensure that their CX incentive and reward programs are aligned with their overall business goals and objectives by clearly defining their objectives and desired outcomes for the programs. They should align the metrics and KPIs used to measure success in the incentive programs with the company's strategic goals. Regularly reviewing and assessing the effectiveness of the programs in driving desired behaviors and outcomes is crucial. Additionally, seeking feedback from customers and employees to understand their preferences and motivations can help tailor the incentive programs to better align with business goals.