How can companies ensure that their CX ambassadors are consistently aligned with their organization's values and goals in order to deliver a seamless and cohesive customer experience?

Companies can ensure that their CX ambassadors are consistently aligned with their organization's values and goals by clearly communicating these values and goals to all employees. Providing ongoing training and development opportunities can also help reinforce the importance of upholding these values in every customer interaction. Regular feedback and performance evaluations can help identify any areas where alignment may be lacking and provide opportunities for improvement. Lastly, recognizing and rewarding employees who exemplify the organization's values and goals can further motivate CX ambassadors to deliver a seamless and cohesive customer experience.