How can companies ensure that their customer orientation training and incentives are consistently aligned with their overall business goals and objectives to maximize impact on employee behavior and customer satisfaction levels in the long term?

Companies can ensure that their customer orientation training and incentives are aligned with their overall business goals by first clearly defining their objectives and desired customer experience. They should regularly communicate these goals to employees and provide training that emphasizes the importance of customer satisfaction. Incentives should be tied to specific behaviors that support the company's goals, such as providing exceptional customer service or achieving sales targets. Regularly monitoring and evaluating the impact of training and incentives on employee behavior and customer satisfaction levels will help companies make necessary adjustments to ensure long-term success.