How can companies ensure that their customer-oriented practices are effectively aligned with their employees' needs and expectations to drive overall business success?

Companies can ensure that their customer-oriented practices are effectively aligned with their employees' needs and expectations by fostering a culture of open communication and feedback. This can involve regularly soliciting input from employees on customer interactions and incorporating their insights into decision-making processes. Additionally, providing training and development opportunities for employees to enhance their customer service skills can help align their goals with those of the company. Lastly, recognizing and rewarding employees for their contributions to customer satisfaction can further motivate them to prioritize customer needs and drive overall business success.