How can companies ensure that their customer orientation and continuous improvement initiatives are aligned with the ever-evolving needs and expectations of their target market in a rapidly changing business landscape?

Companies can ensure that their customer orientation and continuous improvement initiatives are aligned with the ever-evolving needs and expectations of their target market by regularly collecting and analyzing customer feedback. This feedback can help identify areas for improvement and guide product development. Additionally, staying up-to-date with market trends and competition can provide valuable insights into changing customer preferences. Lastly, fostering a culture of innovation and agility within the organization can enable companies to quickly adapt to changing market demands and maintain a customer-centric approach.

Keywords

customer orientation continuous improvement target market market trends innovation

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