How can teams ensure that their customer journey mapping efforts are aligned with the evolving needs and preferences of their target audience in order to drive ongoing improvements in customer satisfaction?

Teams can ensure that their customer journey mapping efforts are aligned with evolving needs and preferences by regularly collecting and analyzing customer feedback. This feedback can provide valuable insights into what customers want and expect from their interactions with the company. Additionally, teams can use data analytics to track customer behavior and identify areas where improvements can be made to enhance the overall customer experience. By staying proactive and responsive to customer feedback and data, teams can continuously refine and optimize their customer journey mapping efforts to drive ongoing improvements in customer satisfaction.