How can companies effectively align their customer experience strategy with their overall company culture to ensure a seamless and consistent approach to customer service across all touchpoints?

Companies can effectively align their customer experience strategy with their overall company culture by ensuring that their values and beliefs are reflected in every customer interaction. This can be achieved by training employees to embody the company's culture and values in their interactions with customers. Additionally, companies should regularly communicate their customer experience strategy and company culture to employees to ensure alignment. By consistently reinforcing the importance of customer service and company culture, companies can create a seamless and consistent approach to customer service across all touchpoints.