How can companies ensure that their continuous improvement efforts in customer experience are aligned with the changing needs and expectations of their target audience, and what strategies can they implement to adapt and evolve in an ever-changing market landscape?

To ensure that continuous improvement efforts in customer experience are aligned with changing needs and expectations, companies should regularly gather feedback from customers through surveys, reviews, and other channels. By analyzing this feedback, companies can identify trends and areas for improvement. Strategies to adapt and evolve in an ever-changing market landscape include staying up-to-date with industry trends, investing in new technologies to enhance customer experience, and fostering a customer-centric culture within the organization. Additionally, companies should be agile and willing to make changes quickly in response to customer feedback and market shifts.