How can businesses ensure that their focus on customer experience and internal efficiency is aligned with their overall business goals and objectives, and what steps can they take to measure and improve this alignment over time?

Businesses can ensure that their focus on customer experience and internal efficiency is aligned with their overall business goals and objectives by first clearly defining their goals and objectives. They can then create key performance indicators (KPIs) that measure both customer experience and internal efficiency. Regularly tracking and analyzing these KPIs will help businesses identify areas of improvement and make necessary adjustments to ensure alignment with their goals and objectives. Additionally, seeking feedback from customers and employees can provide valuable insights into how well the business is meeting their needs and expectations, allowing for continuous improvement over time.