How can businesses ensure that their customer empowerment initiatives are aligned with their overall business goals and objectives?

Businesses can ensure that their customer empowerment initiatives are aligned with their overall business goals and objectives by first clearly defining their goals and objectives. They should then identify specific customer empowerment strategies that support these goals, such as providing self-service options or personalized experiences. Regularly measuring and tracking the impact of these initiatives on key performance indicators can help ensure alignment and make adjustments as needed. Additionally, involving customers in the development and feedback process can help ensure that empowerment initiatives are meeting their needs and expectations.