How can a company effectively align their customer-oriented culture with their innovation strategy to stay ahead of competitors in a rapidly changing market landscape?

A company can effectively align their customer-oriented culture with their innovation strategy by involving customers in the innovation process through feedback and co-creation. This helps ensure that new products and services meet customer needs and preferences. Additionally, fostering a culture of continuous learning and adaptation allows the company to quickly respond to changing market trends and customer demands. By prioritizing customer satisfaction and actively seeking out new ways to meet their needs, the company can differentiate itself from competitors and maintain a competitive edge in the market.