How can companies effectively align their customer-centric initiatives with their overall business goals to ensure long-term success and sustainability?

Companies can effectively align their customer-centric initiatives with their overall business goals by first understanding their target market and their needs. This involves gathering customer feedback, conducting market research, and analyzing data to inform decision-making. Companies should then develop a customer-centric strategy that is integrated into their overall business goals, ensuring that all departments are aligned in their efforts to meet customer needs. By regularly measuring and evaluating the success of their customer-centric initiatives, companies can make adjustments as needed to ensure long-term success and sustainability.