How can companies effectively align their customer-centric culture with their overall business goals and objectives to ensure a seamless and consistent customer experience across all touchpoints?

Companies can effectively align their customer-centric culture with their overall business goals and objectives by clearly defining their customer experience strategy and ensuring that it is integrated into all aspects of the business. This involves training employees to prioritize customer needs, collecting and analyzing customer feedback to make informed decisions, and regularly reviewing and updating processes to ensure they align with customer expectations. By consistently communicating the importance of customer satisfaction and incorporating it into performance metrics and incentives, companies can create a culture that is focused on delivering a seamless and consistent customer experience across all touchpoints.