How can companies ensure that the customer-centric culture they are promoting among employees aligns with their overall business goals and objectives?

Companies can ensure that the customer-centric culture they are promoting aligns with their business goals by clearly communicating the importance of customer satisfaction in achieving those goals. They should provide training and resources to help employees understand how their actions impact the customer experience and ultimately the success of the business. Additionally, companies can incentivize and reward employees for demonstrating customer-centric behaviors and aligning their efforts with the company's objectives. Regular feedback and performance evaluations can also help ensure that employees are consistently focused on meeting customer needs while driving business growth.