How can companies effectively align their customer-centric culture initiatives with their overall business goals to drive sustainable growth and competitive advantage in the market?

Companies can effectively align their customer-centric culture initiatives with their overall business goals by first understanding their customers' needs and preferences. This information can then be used to tailor products, services, and marketing strategies to meet those needs. By prioritizing customer satisfaction and loyalty, companies can improve retention rates and drive repeat business. Additionally, investing in employee training and development to ensure that all staff members are aligned with the customer-centric culture can help drive sustainable growth and competitive advantage in the market.