How can businesses ensure that their efforts to cultivate a culture of appreciation for customers are aligned with their overall business goals, and what steps can they take to address any discrepancies between the two?

Businesses can align their efforts to cultivate a culture of appreciation for customers with their overall business goals by clearly defining their customer-centric objectives and incorporating them into their strategic plans. They can ensure that all employees are trained to prioritize customer satisfaction and are empowered to make decisions that benefit customers. To address any discrepancies between customer appreciation efforts and business goals, businesses can regularly assess customer feedback, analyze key performance indicators related to customer satisfaction, and make adjustments to their strategies as needed to ensure they are in line with their business objectives.